Sunday, January 26, 2020

Theory Of Mcluhan In Communications Media Essay

Theory Of Mcluhan In Communications Media Essay This research will discuss theory of McLuhan in communications and media technologies. And also will talk about some of the important points referred to by McLuhan in theories such as Global Media and understanding media. Also, Marshall McLuhan was also working in the 1960s but came up with a new and novel thesis. Scholars whom we have examined so far were all in some way concerned with media production and consumption and the effects of media on individuals, groups and societies and McLuhan was no different. But he took as his starting point, media technologies themselves and was interested in how the technology could affect the media messages that were transmitted. There have been many strong criticisms of McLuhans writings since the 1960s so today, we examine his work in detail and will also examine these criticisms. Introduction: Marshall McLuhan he was Canadian philosopher specializing in different communication theories and of the most important theories was studied media theory. And also had a lot of practical applications in many industries such as advertising and TV. This philosopher predicted the advent of the Internet 30 years ago is invented. McLuhan is work to coining the expressions the medium is the message and the global village, and for predicting the World Wide Web almost thirty years before it was invented although he was a fixture in media discourse in the late 1960s, his influence began to wane in the early 1970s. In the years after his death, he would continue to be a controversial figure in academic circles. With the arrival of the internet, however, there was renewed interest in his work and perspective. Hypothesis: Hypothesis in this research are as follows: The relationship between Media technology and Media message and also analyzes the criticism of the theory of Marshall McLuhan Research question: What did Marshal McLuhan write about the relationship between media technology and media message? Why was he so strongly criticized?There are lots of answers which will discover from this essay for this relationship. Methodology: Marshall McLuhan was also working in the 1960s but came up with a new and novel thesis. Scholars whom we have examined so far were all in some way concerned with media production and consumption and the effects of media on individuals, groups and societies and McLuhan was no different. But he took as his starting point, media technologies themselves and was interested in how the technology could affect the media messages that were transmitted. From lecture (theory of media technology communication) The relationship between Media technology and Media message: Media message a theory that was interested in studying all aspects and also next to that care Marshall studied technical and relationship with Media message. Lot of people around the world assumes that the true meaning of the center refers to mass media such as the press, radio and TV. Traditional understanding most of people that letter explains the content and information. But this allows putting it within results fault by people. Theory McLuhan says that the content of the information in the middle or message should be ignored and considered unimportant. In most cases people will be convinced that the center is no longer the message is nonsense. Intended McLuhan here not every center in its meaning clear. Marshall also interested in the changes that occur in our lives, whether a new invention or idea in life. Marshall also interested in the changes that were taking place in various aspects of life which have related to thinking of people such as communications and media tools. Marshall was tells us that the message you many different functions in the context of worldly for our lives. Letter tells us that any discovery or invention is presented to the Humanitarian Affairs example message theater productions indicate the change in public attitudes through public opinion on the content and substance of the message of the play. Also news bulletin it is not news themselves but change in public attitude toward crime or through the creation of attitude in the public, such as fear and terror. We note that this letter tell us the changes and effects of clear and unclear in the content. A global society in majority of cases the problem by different media a device that connects to people through it. We can see the electrical changes and the different cultural of society via the media. Read the message content correctly easy for us to understand it. There are a strong relationship between the technical and the content of the message in the media. Technical help to deliver the message content to the public in the community. Also help technical change peoples attitudes in many different aspects of the community. For Example advertising in the media such as television. Television displays many of advertisements for various things such as smart phones through advertising people will go to buy these phones that will help them in the process of connect and fast communicating. Of course, this depends on the content of the message in advertising if it was positive and convincing, and then the power to attract the public all this helps to attract the public to buy phones. Media as Extensions: Also McLuhan he was referred to a very important theory in the medium which that the content and the medium can do, such as humanitarian feelings for example loudspeaker helps to extend the ear for the widespread use of the medium will affect in a big way on the balance of the humanitarian feelings of the culture of a particular community. If the radio dominate sensations environment will be heard privilege to other humanitarian feelings of man in society. McLuhan said here is people should be aware they are separated from media technologies. In the media sympathetic describes McLuhan that the content of the middle like a piece of meat is carried by the thief in order to distract the attention of the Oversight Committee? This means that people tend dramatically to focus on content is clear that provides a person with useful information but in this process will hide all the changes that will occur in the content for long periods of time. The values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹of society and the ways in which we need to work things change because of technology and its impact on the content in the media. Important point of this we must recognize the social consequences of the center. Whether cultural issues, religious and historical during the process of interaction the current conditions to the social effects. The global village: In the sixties wrote McLuhan that visual culture will expires soon. Which called electronic dependence and this means that the electronic media replaced by visual culture of oral culture. In this new era of human beings will move from the individual culture to the collective identity. Hot and Cool Media: McLuhan Saied that different media have varying degrees of participation on the part of the person what will be consumed? Some media such as film and was hot that is, they focus on one meaning. In this case the person does not need to exert a lot of effort to fill in the details image movie. But McLuhan contradicts this with T in the cool and said the person needs more effort on his part to determine the meaning of the center in TV. Criticisms of McLuhan: There have been many strong criticisms of McLuhans writings since the 1960s until today. Firstly, it is important to note that McLuhan became rather famous in the 1960s and 70s after the publishing of Understanding Media. He was hailed in the popular US press as a new and important thinker and was interviewed in popular magazines. His key phrases such as the global village and the medium is the message were frequently used (although not always understood). But within academia (particularly critical theory and cultural studies), his work was met largely with criticism (although some scholars did admire his creativity and originality). To conclusion: In this essay I write on the theory communication for McLuhan. I write about the relationship between Media message and media technology with mention some examples of the social context in the global community. Also in this search for Media and the relationship of this theory with ideas McLuhan. Also wrote in this search for strong criticism for McLuhan with stated reasons led to this criticism. Sultanate of Oman Ministry of Higher Education Colleges of Applied Sciences Sur Assignment about: Marshall McLuhan The relationship between Media technology and Media message Name: Khalifa Saied Salim Albttashi ID number: 2008499106 Subject: theories of media communication Word count: 2000

Friday, January 17, 2020

Change Management of Nike Company

I. INTRODUCTION Change management cannot be separated from the organization. It is because change is inevitable. But some people do not like the change itself. They tend to think about the bad effect of the change in the organization, such as layoff, downsizing, pay cuts, or relocation. In fact, the change can be the good improvement, such as the improvement of the technology, building new products, and increase the market. The management has to be prepared of the change management in order to make the effective change management. The change is needed to improve the performance of the organization.The change is used to make the good development of the organization, such as emerging in the bigger market place, getting the bigger revenue, etc. In this globalization era, the organization has to be dynamic in order to adapt to the environment that keep changing day by day. If the organization cannot implement the change management, the organization will not be competitive in the market b ecause the other organizations keep improving and change the management to adapt in the change environment. II. THEORY Definition of Change ManagementChange management is the process of planning, organizing, coordinating, and controlling the compositions of the environment, internal and external of the organization, in order to make sure that the changes are implemented to approved plans and objectives of the changes is going well and has the little disruption (Oseni, 2007). Change management is the art or science of making changes with the certain systems or methods to make sense out of the organizational chaos that happen in the company and affect its employees, its suppliers, its vendors, and its customers (Ledez, 2008).External factors are the factors that force the company to do the change management. For example, the company need to adjust the price of the products to make it same as the market price, or to attract the customers. Process of the Change Change must be realistic and attainable. Instead of forcing change, it is better to ensure the number of participant that join into the change and the process of the change itself. Every change process should begin with these basic questions (Oseni, 2007): 1. What needs to be change? Change should not be introduced into the system only.Change can be caused from the organization itself or outside of it. The question is best answered when the limitations of the process are identified. The answer of this question should be able to address why the change is necessary. 2. To what should it be changed? It is one thing to know that there is a need to change the current system, but another question is to what it should be changed. Change cannot be justified into the organization that doesn’t know the better alternative to the current system. The change must be offering the better benefits to the new system than the current system does. 3.How should this change happen? Some changes are ended as a disaster. It only wastes the management time and investment. Whatever approach is adapted to effect the change must address the issue of how to minimize disruption to the system and minimize the cost also. 4. How can the change be sustained? If this question is not well addressed, all efforts are only a waste in the long run. This is the stage where many process changes face the problems. Stages of the Change In the change management, there are three stages of the change: 1. Pre-implementation Stage. In this stage, there are three parts: Conception of change idea This stage is where the need for process change is realized. For example, the need to improve the inadequacy in the current system. The need to reduce cost, the need to improve the service, etc. * Evaluation of the idea In this phase, the alternatives are identified. * Management’s eventual approval to introduce the process change At each of sub stage, especially the points at which the change idea was evaluated and approved, po ssible resistance by users and beneficiaries at the existing processes must be identified. 2. Implementation Stage In this stage, the process change is implemented.It is necessary for management to set up a standing committee to be proactive in identifying problems and resistance during the implementation and finding solution. When it cannot prevent problems and resistance, it should at least find effective solutions. All of the stakeholders need to be carried along as the implementation progresses for better understanding and cooperation. 3. Post implementation Stage This stage is ensuring that the process change achieves the predetermined objectives and that post implementation stage problems are identified and sorted out quickly. Management should ensure that all staff members affected by the change.All members should be given the feeling of importance in the successful of implementation of the process change. Change in any organization in one of stressful condition that company will have to deal with. How a company deals with change can, decides whether the company will continue to be profitable and forge ahead with new ideas and products and renew the organizational life cycle. Most companies that have continued to stay in business and stay profitable have continually added, renewed, and change the product line, the customer base and the general way to do the business.Based on John P. Kotter theory, there are eight steps that will enhance the change in the organization and help lowering the amount of stress. They are as follows: 1. Increase Urgency This will help focus the employees on the change at hand and leave the little time to look back at the previous system. 2. Build the Guiding Team Management must be well informed and have capabilities to make the change. They have to be a capable leader who can answer most question and if not can adequately respond to the employees in a timely manner. 3.Get the Vision Right Management has to be able to define t he company vision form to all levels. 4. Communicate for Buy-In Management should be able to sell the workers of the need for the change. 5. Create Short-Term Wins Management has to set the small goals that can be reached realistically. This will increase employees moral and distract from the difficulty of the change. 6. Empower Action The managers have to have the capabilities to guide the staffs without fear of rejections. 7. Do Not Let Up The act of the change has to constantly be pressed onward.Stop in the middle of process will only jeopardize the power of the new way since the employees will be stuck in the transition period. 8. Make Change Stick The company must live the new process. It cannot to go back in the old way once the change is made. Management cannot over communicate change. Both managers and employees have to know in advance about the situation. The managers have to have the power to take decisions on the spot based on the information that they have. But, they hav e to have the realistic goals.Managers and employees have freedom to make mistakes and learn without fear of rejection or public embarrassment because solution of change sometimes come out from the mistakes and later will find the better way to resolve the problems. III. PROBLEMS Nike is one of big company in the world that does the change management. Company profile NIKE, Inc. (NIKE), incorporated in 1968, is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. NIKE is a seller of athletic footwear and athletic apparel worldwide.The Company sells its products to retail accounts, through NIKE-owned retail stores and Internet sales, and through a mix of independent distributors and licensees, in approximately 190 countries around the world. The Company focuses its product offerings in seven key categories: Running, Basketball, Football (Soccer), Men's Training, Women's Training, NIKE Sportswear (its sports-i nspired products) and Action Sports. It also markets products designed for kids, as well as for other athletic and recreational uses, such as baseball, cricket, golf, lacrosse, outdoor activities, football (American), tennis, volleyball, walking and wrestling.The Company sells sports apparel and accessories, as well as athletic bags and accessory items. It also markets apparel with licensed college and professional team, and league logos. The Company sells a line of performance equipment under the NIKE brand name, including bags, socks, sport balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, golf clubs and other equipment designed for sports activities. It also sells small amounts of various plastic products to other manufacturers through its wholly owned subsidiary, NIKE IHM, Inc.In addition to the products the Company sells directly to customers through its Direct to Consumer operations, the Company has entered into license agreements that permit unaffiliated parties to manufacture and sell certain apparels, digital devices and applications and other equipment designed for sports activities. The Company's wholly owned subsidiary, Cole Haan (Cole Haan), designs and distributes dress and casual footwear, apparel and accessories for men and women under the Cole Haan trademark. The Company’s wholly owned subsidiary, Converse Inc. Converse) designs, distributes and licenses athletic and casual footwear, apparel and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell trademarks. The Company's wholly owned subsidiary, Hurley International LLC (Hurley), designs and distributes a line of action sports and youth lifestyle apparel and accessories under the Hurley trademark. The Company's wholly owned subsidiary, Umbro International Limited, designs, distributes and licenses athletic and casual footwear, apparel and equipment, primarily for the sport of football (soccer), under the Umbr o trademark.Change Management in Nike * Strategic Management Changes Nike changed some people in some positions in order to driving deeper consumers’ connection and expanding the market share. Nike hopes that the changes will strengthen the global management team and look forward to the leadership in these key roles. The changes are: (www. info. nike. com, 2010) * Global brand and general management veteran Joaquin Hidalgo as Vice President of Emerging Markets reporting to President of Nike Global Operations, Gary DeStefano.Hidalgo brings over 20 years of Nike experience to the role, and most recently served as Vice President of Global Brand Marketing, where he was instrumental in building and expanding Nike’s brand globally through innovative product launches and highly successful marketing strategies. * Jayme Martin, a strong and strategic business leader with 13 years of Nike experience, becomes the company’s Vice President of Global Running reporting to Glob al Brand ; Category Management Vice President, Trevor Edwards. Martin has held various senior key global and geographic management roles across the Nike senior management team. Davide Grasso, a proven and seasoned brand leader becomes Vice President of Global Brand Marketing reporting to Global Brand ; Category Management Vice President, Trevor Edwards. Grasso brings 15 years of experience in various senior global and geographic marketing management roles in the U. S. , Europe and Asia Pacific regions. * Leslie Lane becomes the Managing Director and Vice President of the Nike Foundation, reporting to Nike Foundation CEO and President Maria Eitel. He will be responsible for leading the team to deliver the Foundation's next exciting chapter of global impact.Lane joined the company in 2003 to lead the acquisition and integration of Converse into the Nike portfolio. He also previously managed Nike’s Global Footwear strategy, finance and costing activities. * Product Design All pr oduct improves environmental profile as measured on Sustainability indexes evolved from Nike Considered Design ethos and indexes. Then, all new NIKE Brand global footwear will achieve silver rating and all new NIKE brand global apparel will achieve bronze rating. * Using of Water Improve the efficiency of utilizing the water by 15 percent per unit in apparel materials dyeing and finishing and footwear manufacturing. Waste Building the waste reduction in footwear manufacturing and reduced 10 percent reduction in waste from manufacturing across NIKE * Community Invest minimum 1. 5 percent of pre-tax income in the communities annually. The results of doing the change management in some factors are: (nikeinc. com, 2012) * The number of factory audits showing serious, repeated violations has remained low, at about 5 percent over the past five years. The number of contract factories with unknown conditions has decreased from 48 percent in FY09 to 8 percent in FY11, due in large part to in creased monitoring against NIKE, Inc. s Affiliate base. * Human Resource Management training was conducted in 79 percent of focus contract factories (76 of 98) which covered 94 percent of footwear volume, 43 percent of apparel volume. * CO2 emissions from contract footwear factories used to source NIKE Brand product were down 6 percent from FY08-FY11, despite a 20 percent increase in production. * 97 percent of NIKE brand footwear achieved a baseline level or better on Nike’s Considered Index. IV. ANALYSIS Nike was doing the change management in order to improve the performance of Nike. By doing the change management, Nike builds Nike’s long-term strategic vision.It is to decouple profitable growth from constrained resources. It is underscored by new targets and commitments, including a company-wide commitment to further integrate sustainability principles into its innovation processes, governance and portfolios. The work ahead is structured in two levels: continuous i mprovement targets against key impact areas to â€Å"make today better† and broader innovation commitments to â€Å"design the future† that establish how Nike is approaching longer-term change. Nike is known globally for innovative performance products and sustainability has now increasingly become core to Nike business approach.Nike has continuously invested in reducing the environmental and social impacts within the business and supply chain and has made substantial gains over the last decade. Nike knows that they cannot achieve the bold sustainability goals simply by delivering incremental improvements, but need to deliver innovations that rapidly evolve the way things are done at Nike. Nike also unveiled its new factory rating system, the Manufacturing Index, which looks comprehensively at a contract factory’s. This Index elevates labor and environmental performance alongside traditional supply chain measures of quality, cost and on-time delivery.Within the overall Manufacturing Index, the company has developed an innovative Sourcing & Manufacturing Sustainability Index (SMSI) which assesses contract factory performance on sustainability measures including measures of lean, environmental performance, health and safety, and labor management factors. After more than two years of development work and concluding a successful pilot program, the SMSI is currently being rolled out across NIKE, Inc. ’s global supply chain. V. CONCLUSION Change can be not really good at the first, because change is costly, wasting time, and become not useful thing.In fact, it is very useful in the organization to improve the performance. The organization need to follow the situation and environment and it forces the organization to do some change. When doing some changes, it needs to be carefully thought and implemented. The organization needs to have plans to ensure that the changes are doing well in the process and in the implementation. The top manage ment also has responsibility to ensure a successful process change. Change will be success if it is well managed. The management has to concern to the internal and external factors, such as employees, customers, suppliers, and also the competitors.The major objective of doing the change is to improve the performance to be better than before. It is the reason why when doing the change; the management has to be very concern on that. It is very possible that the change may destroy the organization. Because of that, the change has to be managed in the proper way. The successful change management will give good improvement for the organization. It may give more benefit also for the organization. References Ledez, Robert. E. 2008. Change Management: Getting A Tunned Up Organization. Retrieved September 26th, 2012 from http://www. saycocorporativo. om/saycoUK/BIJ/journal/Vol1No1/article_7. pdf Ozeni, Ezekiel. 2007. Change Management in Process Change. Retrieved September 26th, 2012 from ht tp://www. isaca. org/Journal/Past-Issues/2007/Volume-1/Documents/jopdf0606-change-management. pdf Profile: Nike Inc. retrieved September 26th, 2012 from http://in. reuters. com/finance/stocks/companyProfile? symbol=NKE. N NIKE, Inc. Announces Strategic Management Changes. 2010. Retrieved September 26th, 2012 from http://www. info. nike. com/media/pr/2010/05/20_StrategicManagementChanges. html FY 10-11 Sustainable Business Performance Summary. 2012. Retrieved September 26th, 2012 from ttp://nikeinc. com/news/nike-inc-introduces-new-targets-elevating-sustainable-innovation-within-business-strategy#/inline/10492 Nike, Inc. Announces Senior Management Changes. 2012. Retrieved September 26th, 2012 from http://nikeinc. com/news/nike-inc-announces-senior-management-changes–2 Werkman, Renate. 2010. Reinventing Organization Development: How a Sensemaking Perspective Can Enrich OD Theories and Interventions. Retrieved September 26th, 2012 from http://www. onderzoekenadvies. org/wp-cont ent/uploads/2010/01/928458277. pdf Change Management NIKE Inc. Vanindya Permata Adi 014201000130 Banking Finance Class 2 President University

Thursday, January 9, 2020

The Plots of Shakespeare’s A Midsummer Night’s Dream

The Plots of Shakespeare’s A Midsummer Night’s Dream There are four main plots in Shakespeares A Midsummer Nights Dream. Theyre all carefully woven together and there are many characters involved. The first plot involves four young lovers trying to work out their love for each other. The second plot is about a wedding between the Duke of Athens and the Queen of the Amazons. Interspersed with these two plots is another involving some local town peasants who are rehearsing a play for the Duke’s wedding, but get interrupted when one of the actors gets transformed and a fairy queen falls in love with him, which is part of the final plot. All these plots make for a very jumbled night. This first plot is very complicated in†¦show more content†¦Puck comes back and puts the potion in Lysanders eyes once more to make him love Hermia again. Egeus finds them in the morning and gets angry but the Duke of Athens, Theseus, makes him take pity on the lovers and lets them marry who they want. So Helena and Demetrius get married and so do Hermia and Lysander and all is well. Another marriage is to take place in Athens but this time the two love each other dearly (without the help of fairy love potion). Theseus, the Duke of Athens, is to wed Hippolyta. Hippolyta is the Queen of the Amazons and considers herself lucky to be the fiancee of the Duke. Some peasants of Athens who know about this wedding decide they want to peform a play for the Duke and Duchess-to-be at their wedding ceremony. They are to perform, Pyramus and Thisbe, a great tragedy of that time. Peter Quince, the carpenter, is directing the play and is having a hard time with Nick Bottom, the weaver, because he wants to act every part in the play himself. The others in this play are Francis Flute, the bellows-mender, Robin Starveling, the tailor, Tom Snout, the tinker, and Snug, the joiner. They go into the woods to rehearse their play in secret. While theyre rehearsing Puck comes along and transforms Bottoms head into an asss head. The other members of the play run away in horror when they see him. Bottom has no clue why because he never seems to get that his head is not his own. Later in the night Puck changes himShow MoreRelatedMidsummers Night Dream1004 Words   |  5 Pages‘play within the play’ enhance your enjoyment of the rest of A Midsummer Night’s Dream? If not, why not? I would argue that A Midsummer Night’s Dream  is one of Shakespeare’s greatest comedies. Comedy is in abundance in A Midsummer Night’s Dream, especially in ‘the play within the play’. ‘The play within the play’ is a key characteristic in A Midsummer Night’s Dream and deserves a thorough analysis as it holds a tight link to the main plot of this play. This part of the play takes up most of act V andRead MoreMidsummers Night Dream1017 Words   |  5 Pages‘play within the play’ enhance your enjoyment of the rest of A Midsummer Night’s Dream? If not, why not? 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Wednesday, January 1, 2020

The Benefits Of Exercise On Osteoporosis - 1653 Words

The Benefits of Exercise on Osteoporosis Many do not think about what makes bones so strong or even think about bones in general. To most bones are just apart of the skeleton, and hold the human body up. But what if the major bones in an individuals body became frail and began to brake from s simple fall? How would an individual maintain a normal life if their bones were susceptible to fracture from small forces? It seems like it would be nearly impossible however, with proper measures this disease referred to as osteoporosis is preventable and treatable. Various research studies have provided information on osteoporosis in order to inform the public of this growing disease to hopefully make people more aware of the simple prevention†¦show more content†¦Osteoporosis is a disease -which means it is an abnormality of a part of the body due to unfavorable factors within the body- that occurs without symptoms, of the bones where there is low bone mass and there is deterioration of bone tissue that usually effect the s pine, shoulder, wrist and hip (â€Å"Osteoporosis.ca,† 2015). With low bone mass, bones begin to become fragile and weak. With weak bones, injuries such as fractures and broken bones are much more common for anyone suffering from osteoporosis. Living with Osteoporosis does not mean life is over, however it does meant that significant changes must be made, especially depending on the severity of the bone mass loss (See appendix A). Like most diseases, there are various factors to which can cause osteoporosis in an individual. Certain factors determine weather or not osteoporosis will affect an individual. There are some risk factors are beyond a person’s control i.e. Family history, while some factors can be prevented like increasing calcium intake. Several individuals have a high risk for the disease, as the risk factors can depend on age, to the type of medication that has been used. Very few individuals know that they have two or more of the risk factors that can determine weather they will get osteoporosis. Not surprisingly, already having low bone density will initially play a vital role in the development of osteoporosis. For example, having low bone density and a women